Why Dallas Homeowners Trust Signs and Branding
Who We Are
A Team Committed to Excellence
Started Right Here in Dallas
Signs and Branding opened in 2019 with one straightforward goal — build a sign company that controls every part of the process. No outsourcing. No third-party fabricators. No markups passed down the line. Areesh started the business because he saw how many local companies were stuck dealing with brokers who had no real control over quality or timelines. By keeping everything in-house at our Dallas facility, we can deliver better work, faster, and stand fully behind every sign we produce.
Subheading 2
Every sign that leaves our shop on N Stemmons Fwy is built to a standard we'd put our name on — because we literally do. From the materials we select to the LED components we use in every illuminated sign, nothing gets cut just to save cost. Dallas weather is hard on signage. Intense UV, summer heat, and storm seasons can destroy a cheaply built sign within a year. We build with that in mind every time, and we back it with a 5-year warranty on all our work.
Our Track Record
Numbers That Speak for Themselves
500+
Signs
Installed
7+
Years in Designing
& Fabricating Signs
2-3
Weeks
Average Turnaround
5
Year
Warranty
Our Team
Your Dedicated Home Experts
Areesh Mitha
Owner & Sign Specialist
Areesh oversees every project that comes through the shop, from the initial design consultation to the final installation. He built Signs and Branding around the belief that a local business deserves direct access to the people actually building their sign — not a sales rep who hands the work off to someone else. When you work with Signs and Branding, you are working with the team that designs, builds, and installs your sign from day one.
Our Services in Texas
Custom Signage Solutions for Every Dallas Business
Channel Letters Signs
Channel letter signs are one of the most effective ways to get your storefront noticed. Each letter is individually fabricated and lit from within, making your business visible day and night. We design, build, and install every set of channel letters right here at our Dallas facility. From retail shops to restaurants, this is the sign that puts your name on the map.
Lighted & Illuminated Signs
A lighted sign keeps your business working even after hours. Whether it's a backlit panel, an illuminated cabinet, or a glowing storefront display, we build every unit using high-efficiency LED components that last. Bright, energy-efficient, and built for Texas weather — our illuminated signs are designed to stay sharp year after year with minimal maintenance.
Reverse Lit (Halo Lit) Signs
Halo lit signs give your brand a premium, upscale look that stands apart from standard signage. Light glows from behind the letters rather than through them, creating a clean halo effect against the wall. These signs work especially well for lobbies, office entrances, and high-end retail spaces where the details of your brand matter.
Monument Signs
Monument signs sit at ground level near your entrance or parking area and make a strong first impression before a customer even walks in. We fabricate them with durable materials designed to handle the Texas heat, wind, and rain. Proper city permits are handled by our team, so you're not chasing paperwork while your project sits on hold.
Pole Signs
Pole signs get your business noticed from the road — exactly where you need visibility most. Whether you're on a busy commercial corridor or a highway-facing lot, a well-built pole sign draws traffic your way. We handle the full process from structural design and fabrication to permitting and professional installation.
Storefront Signs
Your storefront sign is the first thing customers see. It needs to communicate your brand clearly and look sharp every single day. We design and build storefront signs that match your exact brand colors, fonts, and style — then install them so they're level, secure, and ready to work. No guessing, no surprises.
Indoor Signs
Indoor signs do more than direct people around your space. They reinforce your brand, set the tone for your business, and make your location feel polished and professional. We build lobby signs, wayfinding displays, dimensional wall lettering, and ADA-compliant signage — all fabricated in-house and installed by our team.
Custom Business Signs
If your project doesn't fit a standard category, we build it from scratch. Custom signs are where our in-house capabilities really shine. You bring the vision — or just a rough idea — and we handle design, materials, fabrication, and installation. Every detail is handled by the same team from start to finish.
3D Dimensional Letter Signs
Dimensional letters add depth and character to any space, inside or out. They work well on exterior walls, above reception desks, in showrooms, and anywhere you want your brand name to have real physical presence. We cut and finish every letter to match your brand specs, with a range of material and finish options available.
PVC Letter Signs
PVC letter signs are a cost-effective option for businesses that need clean, professional-looking signage without a large budget. Lightweight and durable, they work well for storefronts, office interiors, and temporary or semi-permanent displays. We cut and finish each set with precision so the final product looks intentional and well-crafted.
Large Format Printing (Banners, Wall Graphics, Vinyl Wraps)
Large format printing covers banners, wall graphics, vinyl wraps, and custom wallpapers — all printed in-house on professional-grade equipment. Whether you need a promotional banner for a grand opening or a full wall graphic for your interior, we handle the design, print, and installation. These are great for businesses that want bold visuals without permanent signage costs.
Bulk Yard Signs (100+ pcs minimum)
We produce bulk yard signs starting at 100 pieces per order, making them ideal for events, campaigns, real estate, political advertising, and grand openings. Every batch is printed with sharp, consistent color and cut to size. If you need high-volume signage delivered on a tight timeline, this is one of our most efficient turnarounds.
Opening a new location? Rebranding? Need a sign that actually gets noticed?
We Design, Build, and Install Your Sign From Start to Finish — Right Here in Dallas
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Our Simple 3-Step Service Process
1
Get Your Free Quote
Reach out by phone or through our contact form and tell us what you need. We ask about your business type, location, sign placement, and any brand guidelines you already have. From there, we put together a detailed quote that covers design, materials, fabrication, permits, and installation. No vague estimates. You know what you are getting and what it costs before anything moves forward.
2
Design & Fabrication
Once you approve the quote, our design team builds out your sign concept and submits it for your review. We match your brand colors, fonts, and style exactly. After design approval, fabrication begins right here at our Dallas facility. We handle all city permit applications during this phase so there are no delays waiting on paperwork once your sign is built and ready to go up.
3
Professional Installation
Our licensed installation team schedules a time that works for your business and shows up on that date. We handle every part of the physical installation — mounting, wiring for illuminated signs, and making sure everything is level, secure, and code-compliant. Before we leave, we walk you through the finished sign and confirm everything meets your expectations. Your project is not done until you are satisfied with the result.
Ready to get started?
Frequently Asked Questions
Got Questions? We’ve Got Answers!
How much does a custom sign cost in Dallas?
The cost of a custom sign in Dallas depends on the type, size, materials, and whether it requires electrical components or city permits. A basic PVC or dimensional letter sign will be significantly less than a full illuminated channel letter installation. The best way to get an accurate number is to request a free quote — we assess your space, your brand, and your goals before giving you a price. There are no hidden fees and no surprises once your project is approved.
How long does it take to get a sign made and installed in Dallas?
Most projects at our Dallas facility are completed and ready for installation within 2 to 3 weeks. That timeline covers design approval, fabrication, and scheduling the installation. City permit processing can add time depending on the type of sign and Dallas's current permit queue, but our team manages that process for you. We keep you updated throughout so you always know where your project stands.
Do I need a permit for a business sign in Dallas, TX?
Yes, most permanent exterior signs in Dallas require a city permit before installation. This includes illuminated signs, channel letters, monument signs, and pole signs. The permit process involves submitting design drawings and ensuring your signage complies with Dallas zoning codes and Chapter 51A sign regulations. Our team handles the entire permit application and coordination process so you do not have to visit city hall or deal with the paperwork yourself.
What type of sign is best for a storefront in Dallas?
Channel letters are the most popular and effective option for Dallas storefronts. They are individually lit, highly visible at night, and can be built to match any brand's exact colors and fonts. For businesses in plazas or shopping centers, monument signs and cabinet signs are also strong choices. The right sign depends on your building type, lease agreement, and visibility goals — we walk you through all of that during the quoting process.
Can you match my exact brand colors and fonts?
Yes. We use precision equipment to match your PMS colors, hex codes, and exact typography. Whether you have a full brand guide or just a logo file, our design team works from your existing assets to make sure the final sign is a consistent extension of your brand. This matters especially for franchises and multi-location businesses where brand consistency across every sign is non-negotiable.
Do you handle the installation, or do I need to hire someone separately?
We handle everything — design, fabrication, permits, and installation. Our licensed installation team takes your sign from the shop to the wall. You do not need to coordinate with a separate contractor or schedule a second crew. This is one of the main advantages of working with an in-house shop rather than a broker or middleman who outsources the physical work to someone else.
What areas around Dallas do you serve?
We serve businesses across the entire DFW area including Plano, Allen, McKinney, Grand Prairie, Arlington, Euless, Irving, Fort Worth, Carrollton, Lewisville, Grapevine, Denton, Addison, Coppell, and more. Our shop is located on N Stemmons Fwy in Dallas, and our installation team travels throughout the metroplex. If your business is in the DFW area, we can handle your project.
What happens if my sign gets damaged after installation?
Every sign we install comes with a 5-year warranty. If something fails or gets damaged under normal conditions, we come back to assess and repair it. We also offer ongoing sign maintenance services including LED bulb replacements, electrical checks, cleaning, and structural repairs. Keeping your sign in good working condition matters for your business's visibility, and we make it easy to get support when you need it.
We Make Signs People Can't Ignore
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